A family that plays together, stays together

For more than 30 years, Alias has been part of family life from the parents’ first date to having their own children playing. Nothing brings generations together quite like Alias.

Finland is best known for its legendary mobile phone brand Nokia, whose slogan was Connecting people. The same can be said about another Finnish legend, Alias. Alias is the original word explanation game designed and manufactured by Tactic Games in Pori, Finland. Alias plays a vital part in keeping families together, not just in Finland, but all around the world.

The generation game

Alias is a game that travels from generation to generation. It’s hard to imagine a game that promotes family values better than Alias. Adults play it with their friends as well as with their children, children and teenagers play it together, grandparents play it with their grandchildren – it’s truly for everyone.

When young adults start dating, Alias acts like a relationship barometer; you know that you have found a true connection when your partner guesses the right answers from the tiniest hints. The more a couple spends time together, the better they become at Alias, with inside clues that win the game. Also, if a couple reacts badly to losing Alias, there may be hard times ahead.

When the couple settles down and has children, board games become a great way to fuel children’s natural curiosity and expand their vocabulary. When children grow, they progress from concrete things to abstract concepts. Again Alias is there to boost both language and cognitive skills, not to forget the important social skills.  

Beating the pandemic

Even before the pandemic hit, board games were experiencing a renaissance. During lockdowns, they became a lifeline that kept both children and adults together and engaged. Being deprived for so long of socializing, communicating and playing together has brought a deeper understanding of how important games like Alias are for our resilience.

The seemingly trivial word explanation game holds important values for us all: coming together for social interaction, understanding others and being understood, and uniting as a team. All this is wrapped up in a fun and highly engaging package, served as a board game for everyone to enjoy.

Now that life is normalizing again, it is time to encouraging children and adults to socialize more. The best way to do this is to organize a joyful board game night.

Cut the screen time

Children and especially teens spend way too much time glued to their screens. Hours and hours spent on mobiles and consoles not only leads to physical problems, but also deprives children from social contacts.

Board games and Alias in particular is a great way to get children active and interacting with the real world. Siblings who continuously argue with one another can suddenly find a common ground as a winning Alias team. You could think of Alias as the super nanny for the family.

Alias gives a boost to growing cognitive and social skills while also increasing self-expression and understanding. It feeds children’s imagination and engages them to vocalize their thoughts. A game night is also a safe place to talk about negative or scary things in life.

Meet the Alias family

The Alias game concept is so ingeniously simple that anybody can play it. Therefore you need several variations of the game. In fact, there are over twenty versions to choose from. There are specific gameboards for young children who can’t read yet, all the way to adult content Alias, great for party nights.

If you are into football or legends, cooking or nature, there is a specialized Alias for you. Alias party versions enrich explanations by adding acting or moods, or you can go crazy with Wacky Alias. You can also play Alias as men against women or get creative and invent your own words in D.I.Y. Alias.

As there is an Alias for every occasion, one copy may not be enough – you need several to cater for different situations. But don’t worry, every Alias bought is a good investment for happy times spent together with friends and family. 

Explore the selection and find your favourite Alias!

I’m always having more fun with Alias

Alias board game has millions of loyal fans around the world. We talked to one of them to find out how Alias keeps people entertained year after year.

Manna Fransas is in her thirties and lives in Helsinki, Finland. Coincidentally, she is about the same age as Alias, published in 1981. Manna works at an ad agency as a copywriter and her hobbies include basketball. Manna’s immediate family consists of her two children, her partner and his daughter.

Manna recalls that she was still in primary school when she first played Alias with friends from her neighborhood. From day one Manna was drawn to Alias because it was fun, inventive and fast paced. Even though Manna plays plenty of other board games too, Alias has always been her number one choice. Words like energetic, daring, social, happy and humorous describe Alias pretty well – and admittedly her own bubbly personality as well.

Get the party started

When Manna leaves for a cottage weekend or skiing with friends, Alias is always packed along. Just before the Covid pandemic hit, Manna celebrated her 30th birthday with a big group of friends in Barcelona. With her, she had the Late Night Alias – a perfect adult party highlight.

Alias fandom has also spread to Manna’s offspring, and she has played plenty of board games with her children. Now her children can also play Alias together. Manna sees that Alias has many educational benefits: children’s vocabulary extends through play and they also learn necessary social skills, like losing. Manna still prefers to play Alias with her own friends – they offer a much needed challenge to the veteran player.

Manna has bought her fair share of Alias games during the years; the most popular ones are on their second sets already. In addition to the Original Alias, Manna’s game cupboard holds Junior Alias, Disney’s first Alias, You Are… Alias, Party Alias, Late Night Alias, Rähinä Alias (a Finnish exclusive) and Snack Alias Lights, Camera, Action. She has an ideal Alias version for every occasion.     

Mastering her game

Even though playing Alias is all about having fun, the will to win is genuine. Manna claims jokingly that she has never lost a single Alias game, but she admits that playing a lot helps. Especially with the Original Alias, the words are so familiar, that she always knows the quickest ways to explain them. That’s why Manna keeps buying new Alias versions, so she’ll have fresh words to explain.   

All of Manna’s closest friends are pretty competitive, too. During Alias, emotions tend to heat up and sometimes an odd quarrel stirs up. Luckily, so far no friendships have been broken off because of Alias, and the winners are always happily rewarded with something like a bottle of bubbly.  

There are also funny inside stories when friends play a lot together. For example one of Manna’s friend didn’t know the word mosaic, but instead explained the word mosque. This funny mistake still makes her friends laugh. So playing Alias can expand your vocabulary even as a grownup.    

How to win Alias

In addition to verbal talent, Manna thinks that Alias also requires strategic skills. It is not the same how you explain the words, and whether you explain long words or praises in two parts or together. Here are Manna’s hot tips for winning Alias:

  • Explain it simply, use as many opposites as you can: Not hot, but cold. Not long, but short. Also use plenty of synonyms.
  • Explain compound words in two parts: “Milkman delivers bottles in the morning and is not a woman”.
  • If you don’t know the word, don’t even try to explain it. Take a minus point and move on rather than get stuck on a difficult word.
  • Know your team members, so you can benefit from common praises and history. Manna’s favorite Alias team member is her little brother.  

Finnish entertainment package

As an adult, the Finnish roots of Alias have become more important to Manna. She thinks it’s great that Alias represents Finnish talent and knowhow. Manna also has a big pile of other Tactic’s games, which are all made in their own factory in Finland.  

If Manna could design her own version of Alias, she would add a novel surprise element to the game. In the D.I.Y. Alias, you can already come up with your own words, but an unexpected surprise, like a team change in the middle of the game, would add suspense for even the most experienced player. But would a sure win still be guaranteed? 

Manna has a firm opinion on why everyone should play Alias. It’s fun yet educating. It builds team spirit and cooperation skills. It’s easy to learn and anyone can play it. You can never get bored, because every player and play session is different. A perfect entertainment package, indeed.

The Alias product family consists of games for kids, families, grown-ups and party-loving friends. The collection also includes games with different themes, such as sports, movies and nature. Local country specific game versions are also available. New Alias versions are launched every year.

Explore the selection and find your favourite Alias!


Paljon onnea 30-vuotias Alias!

Alias keksittiin Suomessa kolme vuosikymmentä sitten. Silloin niin kutsuttuja ”party-pelejä” ei Suomen markkinoilla juurikaan ollut. Tactic Games Oy, aiemmin Nelostuote Oy, päätti kehittää tuoteideasta pelin ja kustantaa sen. Tactic alkoi valmistaa Alias-peliä omalla, kotimaisella tehtaallaan.

Tactic Games Oy:n hallituksen puheenjohtaja Markku Heljakka muistelee pelin alkuaikoja:

”Uudentyyppistä ideaa tarjottiin kustannettavaksi ja koepelaamisen jälkeen silloinen päättäjäryhmä päätti investoida ideaan ja tuotteistaa pelin. Peli herätti heti kiinnostuksen vuorovaikutuksellaan. Ensipainos oli 3000 kappaletta ja siihen suunniteltiin suomalaisuutta ja perhepelaamista korostava kansi, joten kuvan malleilla oli Mari-paidat päällään. Tuolloin peliin suunniteltiin myös suorakaiteen muotoinen pakkaus, joka ei ollut kovin yleisesti käytössä lautapeleissä.”

Markku Heljakka
Markku Heljakka ja ensimmäinen Alias

Alias-pelistä tuli nopeasti koko kansan suosikki, jonka menestystarina jatkuu edelleen. Pohjoismaista huippulaatua edustavat Alias-pelit valmistetaan Porissa ympäristöystävällisistä kierrätysmateriaaleista luontoa kunnioittaen. Nykyään suomalainen sanaselityspeli riemastuttaa pelaajia ympäri maailmaa — Aliaksen suurimmat markkinat ovat Pohjoismaissa, Venäjällä ja Keski-Euroopassa, esimerkiksi Tšekissä.

”Alias-tuoteperhe on yksi lippulaivoistamme. Alias-myynti on kasvanut orgaanisesti kaikilla markkinoilla. Sitä viedään yli 40 maahan ja peliä pelataan lähes 30:llä eri kielellä. Aliaksen kieliversioita löytyy jopa kiinan-, korean-, intian- ja islanninkielisinä. Pelissä täytyy olla jotain taikaa, sillä se herää henkiin pelaajien kautta missä päin maailmaa tahansa”, toteaa Tactic Games Oy:n vientijohtaja Juha Nieminen.

 ”Laskeskelin myyntien ja ilmansuuntien mukaan että ympäri vuorokauden ja tälläkin hetkellä jossain päin palloamme joku pelaa Aliasta, selittää ja arvailee, nauraa ja viettää hauskoja ja viihdyttäviä hetkiä ystävien kanssa Porissa valmistetun pelimme äärellä. Se jos joku lämmittää mieltä!” Nieminen lisää.

Vuosien varrella kasvanut Alias-tuoteperhe sisältää viihdyttäviä ja ainutlaatuisia sanaselityspelejä kaiken ikäisille pelaajille. Alias-pelit kehittyvät taukoamatta ja seuraavat aikaansa tarjoten pelaajille kielenkannat kirvoittavan sekoituksen niin perinteisiä ja vakiintuneita kuin uusia ja ajankohtaisia sanoja. Lapsille suunnattua Junior Alias-peliä käytetään laajalti myös opetuksessa mm. sanavarastoa kerryttämään.

Vuonna 2020 Alias-pelit kokevat uudistuksen niin sisällöltään kuin ulkonäöltään.

 ”Alias-tuoteperhe on vuosikymmenten aikana kasvanut ja laajentunut kansainväliseksi menestystuotteeksi. Juhlavuoden kunniaksi tuotteisiin on luotu uusi, ajanmukainen ulkoasu, sisältöä on uudistettu ja peliin on lisätty myös digitaalisia ulottuvuuksia. Syksyn aikana Alias tulee näkymään ja kuulumaan niin perinteisissä kuin uusissa medioissa”, kertoo Tacticin markkinointijohtaja Jemina Heljakka.

Uudistuksesta vastannut suunnittelija kertoo tärkeimpien lähtökohtien olleen brändin identiteetin sekä pakkauksen viestin vahvistaminen. Alias-logotekstiä muotoiltiin ilmavammaksi sekä lisättiin dynaamisuutta vahvistavia elementtejä.
Sanan i-kirjain sai pisteen puhekuplasta.

”Ja siitähän tässä pelissä on kysymys – puhumisesta. Puhekuplan tunnettuus juontaa juurensa jo 1200-luvulle ja on nyt taas symbolina ajankohtainen lukuisten erilaisten digitaalisten viestialustojen kautta”, Tacticin suunnittelija Jussi Lindberg kertoo.

Lindberg toteaa pelipakkauksen viestin olevan yksinkertaisen tehokas ja toimivan loistavasti myös digitaalisissa kanavissa.

Sisällöllisesti Alias-pelin uudistamisessa on yhteistyökumppanina Kotimaisten kielten keskus.

Uudistus on aloitettu Alias Original -pelistä. Nyt Alias Originaliin lisätyt sanat ovat kielen ammattilaisten valitsemia. Voimme luottaa niihin täysin ja näin vahvistaa suomen kieltä entisestään osana pelikokemusta, Jussi kiittelee.

Juha Nieminen, Jemina Heljakka ja Jussi Lindberg
Juha Nieminen ja syksyllä kaupoistakin löytyvä uudistettu Party Alias, Jemina Heljakka pitelee käsissään 90-luvulla myytyä Aliasta ja Jussi Lindberg uudistettujen Juniori ja Original Alias-pelien kanssa.


Alias-pelejä on valmistettu Suomessa jo 30 vuotta. Alias on Suomen tunnetuin ja eniten kansainvälisille markkinoille myyty party-peli, jota myydään yli 40 eri maahan. Alias-pelejä on myyty jo yli 6 miljoonaa kappaletta ja tuoteperheeseen lanseerataan vuosittain uusia versioita.

Tämän vuoden uutuus on DIY Alias – eli toisin sanoen Tee-se-itse Alias.

Eri kieliversioita:

bulgaria, tsekki, slovakki, tanska, viro, kroatia, unkari, heprea, islanti, italia, japani, korea, liettua, latvia, flaami, norja, englanti, puola, portugali, ranska, romania, saame, saksa, sloveeni, suomi, venäjä, ukraina, kiina

Lue myös Kotimaisten kielten keskuksen Alias-uutinen.

Happy 30th birthday, Alias!

The word explanation game Alias was invented in Finland three decades ago. Back then, so called ”party games” were few and far between in the Finnish market. Tactic Games, previously Nelostuote, decided to create and publish a game based on the product idea. Tactic began to manufacture Alias in its own game factory in Finland.

The chairman of the board of Tactic Games Markku Heljakka looks back on the early stages of the game,

”A new game concept was offered to us, and after a few test play rounds the management of the time decided to invest in it and create a product out of it. The first print run consisted of 3,000 copies. The design emphasized family fun and Finnishness, and the models on the cover were wearing shirts by Marimekko. The game box was rectangular, which was quite uncommon when it comes to board games.”

Markku Heljakka
Markku Heljakka and a copy of the first Alias

Alias quickly became a hit and its success story continues today. The games represent high Nordic quality and are manufactured from sustainable and recycled materials in Pori, Finland. Today the Finnish word explanation game brings joy to players all around the globe — Alias has its biggest markets in the Nordics, Russia and Central European countries such as Czech Republic for example.

”The Alias product family is one of our flagships. The sales have grown organically in all markets. We export Alias to 40 different countries and there are almost 30 different language versions available, including Chinese, Korean and Icelandic to name a few. Alias clearly has some magical qualities, because players make it come alive all around the world,” states Juha Nieminen, the CCO of Tactic Games.

”Based on sales and compass points, someone in the world is playing and enjoying Alias right now. They’re explaining and guessing words, laughing and spending time with friends thanks to our game. How amazing is that!” Nieminen adds.

The Alias product family has grown over the years. It contains entertaining and unique word explaining games for players of all ages. Alias games are constantly evolving and offer a fantastic mix of both traditional and fresh new words for the players to have fun with. Educational professionals also use Junior Alias to broaden the vocabulary of their students.  

In 2020 all Alias games get a new and fresh look and some of the content is also updated.

”The Alias product family has grown over the decades and gained international success. To celebrate the anniversary, we have given the games a new, contemporary look, updated the content and added some digital features. You will see a lot of Alias in the media during the autumn,” says Jemina Heljakka, the CMO of Tactic.

According to the designer responsible for the renewed look, the aim was to strengthen the identity of the brand and the message of the game box. Now the Alias logo text design is much more airy and dynamic.

The dot in the “i” of the word Alias is now shaped like a speech bubble. ”That’s what this game is about – speaking. The speech bubble symbol has been around since the 13th century and now different digital communication platforms have made it topical again,” says Tactic’s designer Jussi Lindberg.

Lindberg thinks that the message of the box design is simple and effective. It also works well on digital platforms.

Juha Nieminen, Jemina Heljakka ja Jussi Lindberg
Juha Nieminen with the renewed Party Alias, which will hit the stores in the autumn. Jemina Heljakka is holding a copy of Alias from the 90s. Jussi Lindberg with the renewed Junior Alias and Original Alias.


Alias games have been manufactured in Finland for 30 years. Alias is Finland’s most well-known and top-selling party game internationally. It is sold in over 40 countries. Over 6 million Alias games have been sold worldwide and the product family grows every year. 

In 2020 the family got a new, fantastic member called DIY Alias!

Different language versions:

Bulgarian, Czech, Slovak, Danish, Estonian, Croatian, Hungarian, Hebrew, Icelandic, Italian, Japanese, Korean, Lithuanian, Latvian, Flemish, Norwegian, English, Polish, Portuguese, French, Romanian, Sami, German, Slovenian, Finnish, Russian, Ukrainian, Chinese